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Users will soon have a fresh option that allows them to lessen the amount of artificial intelligence-produced media appearing in their streams. This step comes as the platform revealed that it now features in excess of 1 billion content made with AI.

Pilot Phase and Launch

The new functionality is undergoing trials over the coming weeks before a global launch. This shift aligns with a rise in AI-generated material, spurred by new video-generation tools.

The Broader AI Trend

It has been noted that nearly one in 10 of the most rapidly expanding video streams on another major platform primarily display clips produced artificially. A large amount of this material is classified as mass-produced AI material, a label for substandard, factory-style content that is frequently absurd or bizarre.

Our research shows that a lot of users appreciate content produced via AI tools, ranging from computer-generated images to science explainers, and we intend to provide users the option to adjust the amount of that, according to their own choices,” commented a platform representative.

AI on the Platform

The platform disclosed that there are currently over a billion videos on its app labeled as AI-generated. Overall, in excess of 100 mn media items are added to the service each day, making AI content a minor portion of its total content library.

Customizing Your Feed

Users will be in a position to reduce or increase the amount of AI-generated videos they view by accessing the “manage topic” option in the application and selecting the AI content topic. Other topics that can already be controlled under the filter cover current affairs, clothing, aesthetics, and movement.

Platform Guidelines

Its rules mandate creators to identify lifelike AI-generated content, and it bans malicious fake videos of well-known individuals or critical incidents. Any realistic artificial content that is without a tag can be removed under its community policies.

Furthermore, the service will henceforth attach an AI-generated tag to content made using its own AI tools, or detected by an collaborative effort for identifying artificial media. This step is designed to deter users from trying to circumvent the labeling process.

Educational Initiatives

TikTok is furthermore launching a $2 million awareness program for professionals and organizations to create learning resources about responsible artificial intelligence. This project will support non-profit groups dedicated to training computer science.

Content Safety Approach

The platform has defended its safety measures, during debate over proposals to lay off hundreds of content moderators in the UK. It is planning to reduce a significant number of roles in its user protection division in London, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by AI moderation.

A company official clarified that human moderation would still have a role, but AI can protect employees by removing the most distressing content ahead of it has to be seen by people. The platform stated a significant reduction in disturbing and violent content handled by content reviewers over the last 12 months due to intervention by its machine learning processes.

We believe it is crucial to combine humans and technology to keep the platform safe,” she said. “We’ll have humans as part of that process, but we further consider it’s highly necessary to limit contact with harmful content as quickly as possible, which is the area in which a significant AI assistance is proving valuable operate efficiently.”